East Coast Rewards is no more

Rewards has finally gone to join the loyalty schemes in the sky. It’s kind of sad, but we all knew it was coming. You can remind yourself why East Coast Rewards is closed here.

Then, to cheer yourself up, take a look at our shiny new loyalty programmes.

Still got rewards you haven't used?

Rewards has closed and it’s no longer possible to make a redemption. However, if you’ve redeemed your old points on one of our rewards, but you haven’t actually savoured the experience yet, then you’ll find everything you need to know about the treat that you’ve got in store right here. 

Whatever happened to East Coast Rewards?

East Coast Rewards is now a thing of the past. We’ve replaced it with two loyalty schemes with broader benefits: Nectar and Virgin Atlantic Flying Club.

Check out our new loyalty schemes