Paperback Penguin books

East Coast Rewards is closed

And any unredeemed points have now been deleted. Of course, if you redeemed points on a reward before the 30 September 2015 deadline, then you can still enjoy your treats at your leisure and the same terms and conditions apply.

Take a look at our other loyalty schemes

Nectar and Virgin Atlantic Flying Club

Paperback Penguin books

Lose yourself in a Penguin paperback

Your journey will soon become a blur as you immerse yourself in a free paperback from Penguin. From Anthony Beevor to Jeremy Clarkson, Dawn French to Marion Keyes, our extensive collection of Penguin paperbacks has something for everyone. 

Terms and conditions

  1. Postage and packaging is included in the reward, but unfortunately we cannot deliver to overseas addresses. Your book will be sent Royal Mail second class to the address you supplied when redeeming your Rewards Points. Please allow up to 21 days for delivery. Virgin Trains East Coast is not responsible for lost books during delivery or incorrect delivery addresses.
  2. If you have any queries about your order, please email info@sparkledirect.co.uk, call 01326 569444 or write to Sparkle Direct Ltd, Units 1&2 Tresprison, Helston, TR13 0QD.

Whatever happened to East Coast Rewards?

East Coast Rewards is now a thing of the past. We’ve replaced it with two loyalty schemes with broader benefits: Nectar and Virgin Atlantic Flying Club.

Check out our new loyalty schemes