Use of “cookies”
Our cookies don't harm your computer and don't store personally identifiable information (i.e. information which can be used to reveal who you are - such as your payment details, just the unique identifier that is associated with that information). A list of all the cookies used on this website, by category, is set out in the table below.
Types of cookies
First party cookies are set by the website that you are visiting.
Third party cookies are set by a party other than the owner of the website you are visiting (i.e. a third party). Typically, third party cookies will be set by the organisations providing analytics services to the website owner (e.g. WebTrends and Google Analytics) or advertising network providers.
Session cookies are stored only during a browsing session and are removed from your device when the browser is closed.
Persistent cookies remain on your device even when the browser is closed. Persistent cookies enable a website to remember you on subsequent visits, speeding up or enhancing your experience of services or functions offered (e.g. by remembering preferences).
For more information on how to remove cookies or prevent cookies from being created on your particular browser, visit the Managing Cookies section of allaboutcookies.org (Note: this will open in a new window).
If you choose to disable cookies through your browser settings, you will lose some functionality of this website and, if you have signed up for the Virgin Trains East Coast Rewards scheme, you may not receive the benefits that would otherwise be available to you.
Strictly necessary cookies
These cookies are essential for the operation of this website. Without these cookies, we wouldn’t be able to remember the products and services you have ordered as you go through the check out process. These cookies are all “session cookies” on this website - they allow us to link your activity during a browser session. A browser session starts when you open the browser window and finishes when you close the browser window. Session cookies are created temporarily and once you close the browser, all session cookies are deleted. Session cookies will not be used to advertise products or services to you or remember your preferences or username beyond your current visit.
We collect non-personalised information about your visit to help us enhance your experience on this site, such as some of the pages you visit and some of the searches you perform. These cookies don’t collect information to identify you, all information is non-personalised and only used to help us improve how the website works. We use it to improve the contents of the site, to compile (for internal market research purposes), aggregate statistics about site usage and to resolve errors.
If you check the "Remember me on this computer" box on the "Sign In" screen or the "Register as a new user" page, we will remember the device you are using the next time you visit this site. We will remember you by name and email address on the Sign In page, on the device you are using. To do this, we will use a cookie which doesn’t hold any personally identifiable information (i.e. your name or email address) but, instead, holds a globally unique identifier (GUID) that is associated with that information. If you have checked the "Remember me on this computer" box, you can change your mind at any time by simply unchecking this box on the "Sign In" screen so that the cookie will expire at the end of each browser session.
We also use a cookie to remember the choices you make, so that our site can be more tailored to your needs, improving your journey through it. By using information based on your "home station" (which is chosen by you as your nearest station during the registration process or within My Account) and your interests, we can display, for example, the cheapest fares from your nearest station and show you offers and service improvements that are relevant to you. This cookie doesn’t store personally identifiable information, it simply holds a globally unique identifier (GUID) that is associated with that information. This cookie cannot track your browsing activity on other websites.
We also place internet tags in combination with cookies on different pages on this site and deploy these tags through a third-party. We use this technology to measure visitor response to our site and the effectiveness of our advertising campaigns (e.g. whether a search engine was used to find our site, how many times a page is opened and which information is consulted). These cookies don’t collect personally identifiable information - all information these cookies collect is aggregated.
Targeting cookies are also used to link to services provided by third parties, such as 'Like' buttons and 'Share' buttons for social networks like Facebook. The third party provides these services in return for recognising that you have visited our website. Additional third-party cookies may also be dropped from time to time and these cookies may vary slightly from the list below, however all of the suppliers are approved media partners who adhere to industry best practise.
Virgin Trains East Coast Reward Scheme
Virgin Trains East Coast Mobile Retail site
We set first party persistent cookies to enable us to track whether users have viewed the cookie privacy message, to enable the saved journeys feature and remember recent searches. We set first party session cookies to detect the kind of device you are using and whether you have been re-directed from the desktop site. All cookies used on the mobile retail site are shown below with reference to the “https://m.tickets.eastcoast.co.uk” domain. We also set a first party session cookie if you book a ticket via the mobile retail site – this is shown below under the “Strictly necessary” section with reference to the “m.tickets.eastcoast.co.uk” domain. You will lose the ability to use these features if you disable the use of these cookies through your browser settings.
Banner advertising on other websites
This type of advertising is designed to provide you with a selection of products based on what you're viewing on virgintrainseastcoast.com, which are presented to by Audience Science (the company we use to help us advertise) when you visit other selected websites. The adverts may highlight alternatives as well as offers deemed relevant to your browsing history. The technology behind these adverts is based on cookies.